Digital communication is fast and scalable, but often ineffective. Informing employees does not mean they understand, internalize, or change their behavior. Especially in the age of AI, it becomes clear that people learn from people, not from files. This raises the question of how digital messages can regain closeness, relevance, and impact. In this keynote presentation, you will learn how organizations can integrate the human component into digital formats. Concrete examples will illustrate which factors increase the effectiveness of digital communication and how messages truly resonate.