HR is still far too often seen as bureaucratic, dull, and purely administrative. Linh Grethe, HR advocate, influencer, and founder of HR Collective, shows how HR can break free from this image and be perceived as a relevant driver of business and culture. We discuss the visibility of HR within the company (positioning, impact, storytelling, stakeholder management), common misconceptions about HR among the general public, and how she built an HR community that breaks down silos and facilitates genuine knowledge transfer—both online and offline. An episode for everyone who wants to not only “do HR right” but also “position it right.”