Referrals are considered the gold standard in recruiting: faster, cheaper, better. But why are traditional referral programs stagnating? Because they are internal, passive, and exclusive. This presentation shows why recruiting needs to be rethought: open, automated, gamified.

Based on trends, concrete use cases, and an insight into new incentive models, participants will learn:
– why the 'last click' bonus hinders engagement,
– how gamification & community mechanics keep recommendations active,
– and how AI & social networks can replace passive sourcing.

A critical look at existing models and an invitation to rethink referral recruiting as a scalable network.