Digital ethics in HR management is not a 'nice to have' – it is crucial for fairness, trust, and risk. Cornelia Diethelm demonstrates why HR plays a key role when AI tools and digital processes are introduced into recruitment, assessment, or people analytics. We discuss typical dangers: discrimination (digital and analog), black-box decisions, grand promises from providers, and the often significant gap between benefit and reality. And, of course, how HR can counteract these issues.